scoble writes: "Building secure and trustworthy computing systems, is NOT just a Microsoft problem. It's an industry-wide problem."

He's absolutely right. Building useful and valuable computing systems is of more concern in my books. Apple kind of seems to get it - I mean, at least they build apps that they can sell on a "benefits" basis, and follow through on the promise. Everyone else, almost bar none, is selling features. This really sucks. Ask Darryl's Mom. She wanted to buy a PDA. No one was selling golf scorekeepers, address books and recipe indexes. Everyone was selling MHZ, storage and battery life. Stupid.

But its the same for spreadsheets, presentation apps, word processors, computers, cameras and even blogware.

This all really sucks. And hopefully, it changes sometime soon.

Maybe that's what Microsoft should do in this space. Show people like my dad and Darryl's mom what the benefits and uses of the technology are and why its important in their day to day lives. Betcha neither Darry's mom, nor my dad, care whether MS supports RSS 1.0, RSS 2.0 or The Project - so long as whatever MS is pushing is useful.

Therein lie the tragedy for RSS. Unless RSS-focused developers get their act together and start working *together*, Microsoft will own this space in a very short time. And they won't be serving PIE.