I love this quote. It really sums up a lot of my approach to business.

"...there is no bullshit factor due to the inherent tangibility of their medium; unlike a glossy PowerPoint deck, a milled piece of aluminum is either it, or is not."

- from "MetaCool"

My biggest challenge lies with staying focused on the important things. There are so many details to worry about and I often find myself worrying about the wrong things. I'm getting better at it, which should help me ensure that more things are "it".