Quality of Spam is Increasing
[Posted to Random Bytes on April 16, 2003 04:41 PM| Links to this post ]
Like most, I get a lot of spam. Most of it is just bad marketers trying to pass of bad copy and make a quick buck.

But not all of it.

In the past few weeks, I've received a number of messages pushing wares using copy that has actually piqued my interest. The "Marines Most Wanted" playing cards, collectible coin sets, and oh yeah, the naked personal assistant.

Each of these messages has been high quality, well priced and actually compelling. Spam is starting to look more like junk mail than anything else.

Of course, neither has ever convinced me to spend a nickle and both end up in my trash. I simply point this out so that you can share in my smug satisfaction when you delete that next well-written, well-packaged, HTML-enabled, flashy-spam, confident in the knowledge that some schmuck paid good money to have it produced.

Glossy spam makes a better *plonk* sound than the garden variety off-the-cuff crap.

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