All too often marketers forget that creating excitement about a product actually means creating excited buyers for a product. For instance, the recent Chrysler campaign has failed them miserably. Sales are down (but their web traffic is through the roof)
I’d rather have people buying my cars than talking about them.
Creating excited buyers, now that’s a talent. A talent lacking in many of the startups that we so often hear so much about – hear about from insiders who aren’t going to spend a nickle with them.
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jamessmithforum - Tue 15 Dec 2009 03:21 AM EST
ahmed100 - Tue 08 Dec 2009 06:49 AM EST
Andrew C - Fri 04 Dec 2009 09:57 PM EST
maxvoice - Mon 30 Nov 2009 06:33 AM EST
ahmed1212 - Thu 19 Nov 2009 09:20 PM EST