You need to start somewhere Chris and it certainly isn't airline traffic. A standard 737 only gets .41 mpg - but that includes moving 149 passengers!! The average SUV gets roughly 20 miles per gallon moving max 6 people. - or put another way, only gets 3.33 people miles per gallon. The 737 gets 61 people miles per gallon!! (assuming that my dim view of what qualifies as a valid calculation holds true). Sounds like a pretty efficient use of fuel to me. And if you want to talk about other ways to wean ourselves from oil, I'm all ears. Let's start by banning the sale of water in plastic containers that hold less than 20 litres. Let's lobby to get state or provincial incentives for homeowners that use terracotta instead of shingles...lets...stop talking about the problem and start implementing some of the solutions.