Some great SEO advice...
…the most important tool is your brain. You have to think about what makes sense for your business and your clients. They will be searching for things from their perspective, not yours.

Guerrilla Marketing for Consultants

I'm actually blogging this for myself. I want to mess around with some of the tools referenced in the article and somewhere along the way I've stopped using bookmarks (social and otherwise...) to collect stuff like this. If I don't blog it or email it to myself, then I usually don't get to it...